Everything which seemed true in January will definitely change, and with SEO is no different. That is why all companies must adapt their marketing strategy to the new present. What changes are worth implementing in your strategy?
Finding new and occurring topics will be critical to capturing traffic for new search needs. Having the right content at the right time based on what people are looking for can be the difference between the person who visits your site or a competitor. But how do you develop and define content strategy when the topics people are looking for change quickly?
During creating content, Google Trends should be the first place to understand changes in search behavior. Given that there has been a seismic change in search demand and trends over the past 30 days, some other keyword research tools, such as Keyword Planner, may not have the latest data because these tools analyze the monthly number of search operations. Trends which collect data in real time will put you at the forefront in identifying trends in topics to use in creating content. To identify emerging trends, you must first think about your business and what the keywords are for it.
Because Google’s algorithms are constantly changing, the accentuation is on implementing the right keywords. Early SEO practice focused on keyword insertion as much as possible, even when it made sentences difficult to understand. The best practice now is to include keywords in such a way as to ensure the maximum level of information to the reader without disrupting the flow of content.
You also need to include keywords to reflect user queries. This helps users see useful content when they type phrases and visit sites. Understandably, SEO specialists are curious about the impact of coronavirus on search terms.
Research has revealed the popularity of keywords related to coronavirus and travel or insurance, as well as preventive measures against the virus. These results strongly suggest that people want to know how COVID-19 affects their lives and what they should do to stay safe. When companies try to minimize business losses associated with COVID-19, they should consider changing the use of the keyword so that the content on the site reflects what people need and want to know, and also increases traffic and sales. Achieving these goals requires regular checking of SEO indicators and appropriate adjustment of the company’s approach.
Because COVID-19 keeps millions isolated, information becomes all-powerful. The demand for high-quality content is greater than ever. That’s why you need to spend more time on SEO content. Right now is the perfect time to get high positions because people are looking for information more often than ever before. Potential customers will probably have more time to surf the Internet because they stay at home. It is possible to minimize content marketing investments by reforming and reusing old content after updates.
No matter what niche your business is in, you’ll probably face serious competition. You must realize that almost all your competitors do not want to give up on SEO because of the current situation. Many of them will take the opportunity to climb higher and get better rankings. Standing now, you give competitive advantage. By the time everything returns to normal and you resume SEO, they will be far away.
Your current and potential customers have not gone anywhere. Of course, the economic downturn may have inhibited their purchasing options. However, most of them are still ready to use your services. If you stop applying for SEO, you don’t just stop competing, you lose your existing customers. By continuing with SEO, you give your clients the chance to work with you.
SEO is a continuous process as opposed to PPC. After some time, the results start to appear. If it is not properly cared for, it will quickly stop working. You can’t just stop work today and continue it in three months without losing everything you’ve achieved so far. All the money invested in the SEO strategy in recent times will be in vain. When the world returns to normal, you must start from the beginning of SEO. During downtime, you may lose your relationship with the SEO provider. Finding a new one can be difficult during the recovery period because many companies will focus on new SEO strategies.
During quarantine, you probably have more time than before. At this point, you have more time to check and plan your SEO activities. Now is the perfect time to plan your future marketing and regain the strength, also operating profits. Depending on your situation, you may need to plan a marketing revival with a dizzying budget, but digital marketing does not have to be too expensive. This is one of the reasons why you still need to update your site and update your social pages. If they still exist, you won’t have to spend time rebuilding them from scratch when the world comes alive again.
Besides spending time for checking your site’s current performance and existing marketing, by making the appropriate changes when are needed, you can also start planning to recover content. Sketch future campaigns, create content, write scripts for movies and everything else you can do yourself without being in the full work environment.