If you have a good site, great products, tricky content, and still have a high rejection rate, you must know that something is happening.
The high rejection rate really discourages, and it is worth to know:
Recent statistics show that the average rejection rate in e-commerce stores is over 45%. By reducing your own rejection rate, you will not only increase customer engagement but also increase sales and SEO.
Here are our tips on how to reduce the rejection rate of the site.
For clarity, let us first agree what we mean by the “rejection rate” before we continue. Google defines ” rejection” as “a single page session on your site”. In other words, when a user clicks on your site and then leaves the site without doing anything else. So “rejection rate” is the total number of people entering your store and then immediately exit, even without looking at what’s in the store.
For web sites, the “portion of the page that is seen on the screen” refers to the top of the web pages that visitors see without having to scroll down.
What shoppers see when they first come to your site is really important. This plays a major role in determining whether they click or continue to browse other parts of your site.
Here are a few simple things you can do to optimize the content of your home page on your screen, including:
Evidence shows that most people are browsing the website instead of reading it in its entirety. So if most people do it, why not follow this habit by creating easy-to-read pages that are also pleasant to the eye?
Here are some things you can do to create a scan-enabled web page:
We’ve already mentioned the importance of using good pictures on your home page in the on-screen section of the page, but it is also important to use the right images across the site to keep users engaged for longer.
Images are not only to make your site look nice – they are another way to illustrate important ideas, highlight calls for action, present products, and provide key information to customers.
Here are some tips on how to get the most out of your images on the site:
Using pop-ups on the site has advantages and disadvantages. In some cases, they may work. For example, they are effective in:
Because of this, pop-ups can also affect the rejection rate. If you are using pop-ups, make sure they are well designed and as discreet as you can.
Optimizing the site for relevant keywords plays an important role in the overall rate of denial of the site. If you are moving to keywords that are loosely related to your content or are completely unrelated, so when you reach your site, people who are searching for it, will find that its content is not what they are looking for.
So, one of the best ways to reduce the rejection rate is to direct the right keywords to the type of content you have on your websites.
By implementing these suggestions on your site, you will be better connected with your customers and hopefully stop them, which should help you grow your sales.